eat a burrito just for your Hispanic heritage," said Lesnar (video -1:15 mark). "How about
that?" Kevin Iole and I have covered boxing for a long time and this kind of marketing is pervasive and frankly a must in the fight game. We discuss the "outrage" on the part of some bloggers and fans. Message boards are filled with debates over Velasquez's "Brown Pride" tattoo and the UFC's use of the young Latino star to market MMA to Mexicans and Mexican-Americans.MMAforReal points out that the Mexican fighter angle for UFC 121 coincides with Top Rank Promotion's effort to sell the Antonio Margarito-Manny Pacquiao fight on Nov. 13. Both Top Rank and Golden Boy Promotion have no issue setting up nationalistic storylines. Tip via Twitter.com/SI_JoshGross
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